GQ Nothin Pretty’s new video for “In The House” is a high-energy, bravado-fueled romp through NYC, featuring underground stalwarts Ruste Juxx and King Magnetic, who drop bars with reckless abandon over Trilian’s neck snapping production.
The video’s directed by Tim Foster for We L!IVE TV, with additional support provided by Pachino for Naked Eye Filmz, with cover art and media promo by Adam Tummons for AT Media. And to say their vision perfectly captures the vibe of the track would be a massive understatement. With slick cuts courtesy of DJ TMB, bits of clever animation, and sharp editing, the “In The House” video feels like the perfect marriage of old-school tenacity with new-school technology.
The visuals are also a strong reminder that you shouldn’t be sleeping on GQ Nothin Pretty. The PA by way of BX emcee dropped his impressive Animation album earlier this year, which in addition to Ruste Juxx and King Magnetic, includes features from the likes of Nutso, Blacastan, Ras Kass, and Tragedy Khadafi, among others. If you’re looking for that raw, Animation’s got you covered. But you already knew that if you were breakin’ your neck while watching “In The House.”
Check out the visuals, and then head over to the digital retailer of your choice to stream or download GQ’s 15 track LP, Animation, out now via Nothin Pretty Productions.